Susan Farrell

As the principal UX researcher at All Turtles since 2017, Susan collaborates with early-stage software product teams to build great user experiences. Prior to joining All Turtles, Susan spent 18 years at Nielsen Norman Group. She was their first user-experience specialist, and there she engaged with companies in many industries — multinationals, government, open source, and early startups — on website and mobile-device usability, interaction design, and information architecture.